Social Media Needs Accountability
I have long bantered about the need for accountability among members of social media communities. Social Media communities are often a “Wild West” where minimal, if any, consequence exists for those...
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Facebook Relaunches Atlas for Marketers
Facebook is currently already using the information they gather on their site to tailor your user experience by showing you ads associated with your habits. Atlas will take this a step further by...
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Using Social Media to help close a sale!
By now everyone should know that social media is a great marketing tool and helps establish consumer relationships that last and blah blah blah you get the picture! This post is going to be about how...
View ArticleGoogle No Longer A Solo Act
As the SEO community chatters and debates the upcoming Penguin 3.0 update rumored to hit Google in less than a week it dawned on me that much has changed in my near-10 years within the Internet...
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Is Twitter really that difficult?
Out of all the major social media platforms, I find that this one gets the most resistance and questions. I’ve had clients tell me they just don’t get it and their target market wouldn’t be on...
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Important Facebook update: November 5 2014
On November 5, 2014 Facebook will no longer allow “Like” incentivizing on pages. According to their new policy: “You must not incentivize people to use social plugins or to like a Page. This includes...
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Tips for a better Pinterest account
Pinterest is a very unique social media platform that really has some incredible features for a business to take advantage of. It has a very powerful and accurate search engine that allows for your...
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Why the Blogger Is a Marketing Weapon
It’s often times funny how things change over time. Not too long ago the mainstream culture looked down upon the everyday blogger. Blogs, were the wide open cyberspace that was hard to gauge, value and...
View ArticleSorry Facebook, I’m Not Buying It
(From Facebook.com) Today if you logged into Facebook you saw a message regarding Facebook’s Privacy Policy and how Content is disseminated. It would seem, on the surface, that Facebook has waved the...
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Why Papa John’s Social Media Blunder Teaches Important Lesson
A recently aired Papa John’s commercial in which “Papa John” John Schnatter was reading customer feedback on Twitter in regards to the pizza chain’s Cheeseburger Pizza. One tweet in particular, from a...
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